9 Facebook Advertising Features To Reach Your Customers

Facebook Advertising works like magic for marketers. If you want to achieve your campaign goals, you must know all the strategies and tricks. Facebook Ads makes it easy to identify your ideal customers.

If you want to reach your future customers, you need to know about the features which Facebook Ad campaigns can use. Below are some advertising features which you can use to reach your customers.

1. Carousel Ads

This feature allows you to display up to ten images or videos within a single ad with individual headlines and its own link. This will help you to explain your product in a story format which is helpful to engage with your customers. This will also help you to highlight different products and to show finer points about your product.

2. Engagement Custom Audience

This is a feature by which you can retarget to your potential customers. This option is for those customers who have already interacted with your Facebook page in any way.

From these Engagement Custom Audiences, you can then create and launch ads to lookalike audiences as well.

3. Facebook Pixel

Facebook Pixel is a code which helps you to measure, optimize, and build audiences for your advertising campaigns. When someone visits your website and buys something then the Facebook pixel is triggered and reports this action. This will help you to reach that customer again by using the custom audience.

4. Audience Insights

You can find this feature from the tool menu option of the Facebook Ads manager. It gives you aggregated information about two groups of people - people connected to your page and people on Facebook. It drives real results to your website by telling you about the types of people interested in your business.

5. Demographic Targeting

Facebook offers a Demographic targeting option for Advertisers. You can segregate your customers according to age, location, languages, and their educational qualifications. The most important feature which is available for Facebook advertiser is the financial option which gives you some surety about the people who see your ad and if they can afford the products or not.

6. Create a Slideshow for Your Business

Facebook recently added this feature called Slideshow. It allows users to create customizable movies or a slideshow by using your best images. You can also add soundtracks with the videos. This feature helps you to present all the details about your product to customers from beginning to end. Advertisers can use it to easily engage with their customers.

7. Engagement Ads on Wall Posts

You can reach directly to your customers through your Facebook posts. People can comment, like, share and post your stuff with engagement Ads. This will give you better engagement because this approach is not limited to your followers only, but for all those people who are friends of your followers.

8. Interest based Targeting

As the name implies interest targeting allows you to reach your customers whose interests align with your business. You can introduce your business to those who have no knowledge about you. You can add one or more interest categories suggested by Facebook. Once you’ve added some interests, Facebook will also recommend similar ones.

9. Messenger Ads

It allows users to send ads to their customers directly to a user’s inbox. People who’ve sent you a message, you can send them back an ad within a certain time window. You can reach your customer instantly because this text conversion will increase user interactions and sales. This also helps you to increase conversions and reduce the risk of bounce.

You can use these 9 powerful features to produce the right results for your business.