5 Tips For Launching A Profitable FaceBook Remarketing Campaign

Have you ever cam across an ad in your Facebook Feed related to the most recent search you made?  Of course you have!

It’s definitely not a coincidence! It’s all about remarketing.

With 2.07 billion monthly active users, Facebook holds high potential for marketers to retarget their prospects.

And not just that, but you can find out who they are, and exclusively target them with personalized advertising, and hopefully get them to buy your product or service.

Get Started with Facebook Remarketing:

• Add a Facebook Pixel to your site
• Set up your custom audience (remember the goal you have in mind of this campaign and the end action you want them to take.)
• Set up your campaign
• Now, Create your ads according to your audience

Here are a few tips that will help you launch a successful and profitable Facebook remarketing campaign.

• Re-engage website visitors

The main aim of Facebook remarketing is to re-engage your site visitors who, due to some reason, didn’t convert. Sometimes users go back to other websites to search for other options for the products they are looking for, and they might forget your brand if they haven’t noted it. Remarketing is the best way to get them to complete the sales cycle.

• Focus on mobile visitors

Ignoring / not targeting mobile visitors is a big NO when it comes to Facebook remarketing. Nowadays, most people are doing their shopping with mobile devices. Avoiding them can be a loss for your brand. Craft your campaign according to both desktop and mobile users. 

• Don’t forget your existing customers

Don’t forget to capture your existing customers. Re-engage them with some new and special offers. Show them that the offers you are providing are especially for them, and that the offer is valid for a limited period. This will encourage them to make the purchase from your brand.  

• Audience segmentation

Instead of treating all of your target audiences the same, i.e. using the same ad for retargeting all your prospects, divide them into various segments according to gender, age, demographics, geographical location, etc. You can also go for category targeting to target your prospects according to product category. Audience segmentation helps target your prospects according to similar interests, and it drives higher sales compared to targeting everyone at the same level.

• Experiment with time slots and images

Run your ads during different time slots and measure the performance of each time slot. Choose the one which drives the best results and higher conversions. The same is the case with images and your ad content. Test different images based upon size, color, and attractiveness. The image and content used should grab the viewer’s attention immediately and be highly relevant to your product.

Pro tip: measure and rotate your ads periodically by doing A/B testing to figure out which versions are performing well and which one should be stopped.

Above are the top five must know Facebook remarketing strategies that you should follow to increase your ROI with your FaceBook remarketing campaigns.