5 Important Steps To Creating A Viral Marketing Campaign

Every marketer aims to create a marketing campaign that goes VIRAL. But it is not as easy as it sounds.

Viral marketing helps in spreading your marketing message in such a way that it excites your target audience to take it and share it with others in their network.

Many businesses view viral marketing as a modern form of word-to-mouth marketing. Businesses whether small or large, build goodwill and increase referrals and shares through viral or buzz marketing.

If you are going to try viral marketing, then here are some easy to follow steps that will fuel your campaign to give it the best shot at success.

• Make it visual

It’s a fact that visual elements grab people’s attention quicker than plain text content. If your marketing message is in text format, create a compelling image or video to go along with it.

Make sure the visuals you choose, matches your brand. Don’t create a video or add an image that compromises or is used just as a filler in the campaign.

Try to add visuals that are viral-worthy. Make them humorous, informative, or surprising. Add a bit of emotional essence to increase the chances of your post getting shared and viral. 

• Plan the message

While building a viral marketing campaign, you must carefully plan your brand message. Make sure your message is meaningful and clearly states your objective behind the campaign.

Be cautious while making the script for your videos or planning for your infographic so that your brand message is clearly received by your visitors.

Then, track your campaigns to know the progress and make changes if required.

• Know your audience

While crafting your campaign, make sure you know the triggers that affect your audience.

Like what people want from you?  What solution your product or service will provide them? Are they wanting to be entertained?  Consider these triggers and use them in your content for an effective and successful campaign.   

• Keep the campaign simple

Your viral marketing campaign should be simple and straight forward. Avoid too complicated or encrypted messages, people won’t pass it on, if they don’t get what you are trying to say.

Make your campaign in a way that clearly delivers the message to the target audience and nothing more. For example, a short video, a simple infographic or a concise article are the most likely things that go viral.

• Launch the campaign

Once you are done with the above steps, now it’s time for you to launch it. And for this, go for the social media channels where your target audience spends most of their time and focus on their peak activity times.

Just find out the best time to launch your campaign and then share it on your social marketing accounts and encourage your followers to share it further and see your content progressing toward virality.

Follow the above steps to maximize the chances of making your campaign go viral.  All the Best!